Importance of good graphic design in the workplace
A company’s brand is it’s biggest asset. The brand image initially starts with a great logo, and gradually expands to every aspect of the business. The brand design needs to be consistent and target specific audiences in a way that is functional, attractive, and professional. Brands need to provide an instant connection to the products and services offered, as well raising brand awareness. Good graphic design through branding he
lps with brand communication, unity among staff, and precious first impressions.
How you communicate your logo to the rest of the world speaks volumes. Whether it’s presented nicely in a newsletter heading, social media campaign, or email signature; the colours, shapes, and typography unconsciously tells the customer how you want to be perceived. By nature, people like to associate with things that look good and make them feel good, and by investing in quality graphic design, you are increasing your brand’s ability to stand out in the minds of key decision makers. Maintaining your company’s branding will build trust, recognition, and long term happy customers.
Your brand logo throughout the office can have a powerful effect on uniting your team under one vision. Every time an employee walks past a brand logo on the wall or printed on a glass frosting, it reminds them that they are working towards a common goal with their fellow staff, that every one around them is looking to achieve. Branding in the office itself can stimulate an employee’s feeling of acceptance, involvement, achievement, and unity.
Logo signage whether it’s on the outside of a building or in the lobby as you walk in has an enormous potential in allowing customers to see who you are as brand. Does your logo position you 
as traditional and classic, or modern and edgy? Bold and unique or safe and honest? As soon as client enters your office reception, it is usually one of the first impressions you have on establishing what your brand identity is.